SEO stands for Search Engine Optimization. It has to do with keywords. A keyword is a search term that helps a searcher locate a specific item using major search engines. Small businesses serve a local clientele so local SEO means that the keywords are confined to a particular region, in this case, Austin. Small businesses have specific functions in their community, serving niche markets. Local SEO has factors that include using Google to find references to their specific business. Local SEO also means that there is a top ranking on Google Maps that allows a business to come up as a listing when typing in a specific region.
A person could be looking for “El Salvadorian food in Austin,” for example, which dredges up local hits. Local SEO helps find local restaurant options. Local SEO results will add authenticity to a business since the search needs to derive proper hits. Local results are usually based on distance from a centralized location such as a house or business where the search is being performed on a search engine. improving your Google Business info requires putting together the business listing with up-to-date information. It is necessary h to enter complete data in order to make sure the business location is verified with Austin SEO in mind.
Businesses should have Google Maps embedded on their website. The entire process could be done with a simple HTTP request. Two factors that improve your on-page SEO include the product/service offered as well as featuring the location the business serves. SEO elements that need to be focused on include title, meta tags, header tags, page content, and images. Every page has to have the name, address, phone number, on each page. Also, it would seem that reviews matter a lot with website ranking.
It is easy to create links to websites for businesses that have reviews as well as including links to review sites on your email signature. A business card can have site information, and it would be great for a business to write about satisfied, happy clients. A local citation is an online mention of a businesses’ phone number, address, and website. Google will take local citations as an authoritative resource that can be found on Facebook, Apple Maps, Google My Business, Yahoo.com, the Better Business Bureau, Yelp.com, Mapquest.com, Opentable.com, Angieslist.com, Here.com, and Yellow Pages.com.
It is up to the website owner to create locally oriented, useful content. Businesses have to pitch to the local media while partnering with local influencers is also necessary. Guest posting on local blogs can be a huge help as can capitalizing on local events. Integrating social media into marketing tactics is important because of high use. Social media is a tool so as to grow fans, which become customers. Spreading the word about business means that local ranks factors become about distance, relevance, and prominence. Each business has to be wary of other local SEO competitors.
Local SEO has to set up what is called a predictable outcome. There are 7 steps for local SEO processes, such as Step 1, which has a set baseline and goals to be set up. Step 2 is to claim local listings for the business, while Step 3 involves localizing web content. Step 4 is to build citations, while Step 5 involves obtaining reviews. Step 6 is a Checkpoint with Health and Progress if Step 7 involves Removing Duplicates. Completing all Steps successfully does not guarantee a top ranking with local search results but you never know until you try. Sometimes it should be a business goal to acquire 5 reviews and 5 citations.